Digital Marketing Training

Advanced Digital Marketing:

• Social Media Marketing
• Search Engine Optiminzation
• Google Ads
• Google Analytics
• Google Search Console
• Google Adsense
• Google Merchant Center
• Basics of Website installation and Development
• Basics of Wordpress
• Email Marketing
• Basics of Affiliate Marketing

SEO:

• what is search engine & browser ?
• what is seo and why is it important?
• what is google algorithms & why google release new algo updates ?
• how can we do website's seo audit?
• what is onpage seo & why is it important ?
• onpage seo points we will cover :
• canonical issue & canonical tag
• meta tag
• alt tag
• heading tag
• anchor text
• broken links
• error handling
• url naming/format
• cross linking
• content optimization
• what is robots.txt & howto create this file ?
• what is sitemap & types of sitemap ?
• how to create sitemaps & why is it important ?
• website loading speed analysis
• what is site links ?
• what is snippet & how is it works ?
• what is serp ?
• what is indexing ?
• how can we select highly traffic keywords for our website through keyword planner tools

offpage seo points we will cover :

• what is the role of link building ?
• excellence organic result points
• what is orm & howto manage it?
• what is trust flow & how to manage it ?
• what is citation flow & how to manage it?

offpage framework work

• social networking management
• directory submission
• unique & attractive content creation
• ppt & pdf submission
• blog & article submission
• image submission
• video submission
• press release submission
• social bookmarking
• digital assets & types of media
• map optimization through my google business page

Social Media Marketing:

• Basic knowledge of facebook profile
• How to use marketplace tool ?
• How to create face-book group ?
• Uses of group
• How to use tools in group for business purpose ?
• How to create face-book business page ?
• Manage the business page
• How can we attract to our customer for our business through business page?
• How can we schedule the post?
• How to use meta business suite ?
• How to create the face-book campaigns through ads manager
• How to create instagram professional account and manage as per business ?

Google Ads:

• difference between google ads & seo
• how to create google ads account & how it works?
• types of ads running on google
• ways of google ads operation
• how can we perform our ad on top of the google page?
• how to manage the ad auctions ?
• concept to improve ad quality score
• types of google campaigns
• structure of campaigns
• how to use keyword planner for campaign
• types of keyword match
• how can we select negative keywords for campaigns
• how to create the campaigns & manage them as per business need ?

Wordpress Development:

• How to install Wordpress in the Hosting ?
• What is WP-Admin ?
• How to install the WP Theme and Plugin as per need of website ?
• How to use Elementer Pro ?
• How to desgin Woo-Commerce with complete features with dynamic ?
• How to design Bloging website ?

Website Development:

• HTML
• CSS
• PHP
• JavaScript
• dataBase management system