PPC advertising offers you the chance to obtain high positions on search engines and seems on relevant partner websites. Pay-per-click selling delivers instant traffic and offers some ways to go with existing SEO ways by testing keywords, business models, and marketplace verticals, and it permits you to develop your overall web selling strategy, and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less costly to advertise on however still offer vital ROI. These will be wont to hedge against the costlier high volume keywords, considerably lowering the typical cost-per-click (CPC) across your entire campaign.
PPC management services
Google Adwords :
PPC advertising delivers instant traffic by placing you at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle.It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to accurately test keywords, complementing your existing SEO strategies.
Rampant competition for top keywords has made PPC even more integral for any online marketing strategy. Ads and other Google-branded results take up huge screen real estate on many high-volume, money-keyword searches. A strategy that balances appearances on these search engine pages, combined with a high number of low-volume keywords, leads to a lower-cost and more effective PPC campaign.
PushFire can get you started on AdWords, or overhaul your existing AdWords campaign. Each PPC program involves complete development, from creation to optimization to management.
Facebook Ads :
Facebook advertising presents a perfect complement to any search marketing campaign. With 1 billion users, including 934 million daily active users – 153 million of which are in the U.S. and Canada – Facebook is the premier social media network.
It features a robust advertising platform that can help spread your message to a wide swath of people.Businesses can target Facebook users in two ways.
First is the traditional pay-per-click (PPC) method. You can bid to have your ad seen on the sidebar in users’ News Feeds, meaning they’re always in sight. Those clicks will go to your own landing pages, allowing you to track leads and conversions from Facebook.
The second option allows you to advertise directly in the News Feeds of relevant users, urging them to Like and visit your Facebook Page. These ads help spread your social reach, making more people aware of your brand and current promotions.
Everyone has experienced basic remarketing. You visit a website, and suddenly notice ads for that website everywhere you go. While that can capture a user’s attention in some cases, it’s not always the best approach. Many users might consider that bordering on spam.
When used properly, remarketing tactics can target users who took specific actions on your website.By creating conditions, based on cookies, it is possible to show specific ads to a narrow, targeted set of users. In other words, ad dollars are spent targeting the users ripest for conversion.
PushFire offers complete retargeting services, including campaign development and management services. Our expertise ensures that businesses spend their ad dollars on the users most likely to convert, rather than throwing mud at the wall and hoping it sticks.
Shopping Ads Management :
Google offers Shopping ads to allow you to showcase individual products directly in the search results. Shopping ads appear above organic listings for almost all terms centered around commercial products and even sometimes appear above standard paid search ads.The share of search engine result pages displaying Shopping ads more than doubled during 2014 from 7% to 16% of all search results.
And according to a 2015 study by Merkle RKG, for non-branded queries, Google Shopping made up 60% of paid search click share for retailers in Q3 of 2015, while Bing product ad clicks have more than tripled – showcasing a 332% year over year increase.
The trend is clear – e-Commerce retailers need to participate in Shopping programs to remain competitive and continue seeing growth via paid search channels.
PushFire can get you started on using Google Shopping services or overhaul and renovate your current Shopping campaigns. With product feed creation, optimization, targeting and management services, PushFire can help you get more revenue and ROI out of your Shopping campaigns.